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Aerial view of the Pensacola Bay bluffs and waterfront corridor

Six decades of advocacy. One transformative vision.

The Bluffline is the product of generations of residents who believed Pensacola deserved better connections to its waterfront, its neighborhoods, and its natural landscape.

We exist to help Pensacola residents reconnect with their bodies, their environment, and each other.

That purpose drives everything we do—from the infrastructure we build to the policies we advocate for to the way we engage with the communities we serve. We believe that safe, accessible paths for walking and cycling aren't luxuries. They're essential infrastructure for healthy, thriving neighborhoods.

Our vision is a Pensacola where all our neighbors have access to safe active transit infrastructure, attainable workforce housing, economic opportunity, and a healthy environment. The Bluffline is how we get there.

A Vision Six Decades in the Making

Reconnecting Pensacola's neighborhoods to the bay has been a community priority for decades. Generations of advocates have championed this corridor—through newspaper editorials, planning studies, and grassroots organizing.

1960s–1980s

Early Advocacy

Pensacola News Journal editor J. Earle Bowden begins decades of editorial advocacy for preserving the scenic bay bluffs and creating public access along the waterfront. His vision plants the seeds for what would become a regional movement.

1998

Florida Scenic Highway Program

Florida creates its scenic highway program, offering a framework for protecting and enhancing corridors with outstanding natural, cultural, and historic resources.

1998

Scenic Bluffs Designated

The Pensacola Scenic Bluffs corridor earns official designation as a Florida Scenic Highway—a victory for preservation advocates, but the multimodal trail vision remains unrealized.

1998–2020

A Vision Deferred

While the scenic highway program succeeds in protecting the corridor's character, efforts to build an actual trail stall repeatedly. The scenic highway has a managing organization; the trail does not.

2000

County acquires Jackson Lakes for future park

Escambia County purchases the Jackson Lakes property, building on earlier public discussions about restoring Bayou Chico and creating a public waterfront park. The acquisition sets the stage for long-term plans focused on environmental restoration, stormwater management, and public access.

2021

Bluffline, Inc. Founded

A group of advocates incorporates Bluffline, Inc. as a 501(c)(3) nonprofit organization, creating the dedicated entity needed to advance the multimodal vision that had languished for decades.

2024

Historic Merger

The Pensacola Scenic Highway Foundation merges with Bluffline, Inc., combining 26 years of scenic highway stewardship with fresh momentum for the multimodal trail vision. Bluffline becomes the Corridor Management Entity for the Pensacola Scenic Bluffs Scenic Highway.

The 2024 Merger: Taking the Baton

In 2024, the Pensacola Scenic Highway Foundation—stewards of the scenic byway since its designation—merged with Bluffline, Inc. This wasn't an acquisition. It was a passing of the torch.

The Foundation's leadership recognized that the corridor's future required an organization focused not just on preservation, but on building new infrastructure. By joining forces, we combined decades of institutional knowledge with fresh momentum and a clear multimodal mission.

Today, Bluffline, Inc. serves as the Corridor Management Entity for the Pensacola Scenic Bluffs Scenic Highway—and the driving force behind the 20-mile greenway that will finally connect NAS Pensacola to UWF.

What the Merger Means

26+ years
of scenic highway stewardship transferred
One organization
for preservation and construction
Unified voice
for the corridor's future

Our Values

These principles guide every decision we make—from how we engage with communities to how we steward public resources.

Interdependence

Our community thrives when all our neighbors are happy, healthy, and whole.

Respect

Every life is sacred. Every perspective is unique and valuable.

Self-Determination

Every neighborhood deserves a say in decisions that affect them.

Transparency

Sunlight is the best disinfectant and the surest path to accountability.

Sustainability

We build for future generations and consider those who come after us.

Board & Leadership

Bluffline, Inc. is governed by a volunteer board of directors who bring expertise in finance, law, environmental stewardship, and community engagement.

DK

Dave Kimbell

Chair

CFO of the Diocese of Pensacola-Tallahassee. MBA from Franciscan University, M.Ed. from Notre Dame. Over 14 years serving the diocese.

VC

Vernon Compton

Vice President

Project Director at The Longleaf Alliance (Gulf Coastal Plain Ecosystem Partnership). Former Forest Resource Administrator at Blackwater River State Forest. B.S. from Louisiana State University. Focused on longleaf pine restoration and connecting people to nature.

JC

Johnny Crane

Treasurer

Accountant at Sport & Wheat CPAs. Provides tax and accounting services for individuals and small businesses across Northwest Florida.

MC

Matthew Couch

Secretary

Partner at Moorhead Law Group in Pensacola. Practice includes real estate, construction, and business litigation. Founding member and Board of Directors of Bluffline, Inc. J.D. from Cumberland School of Law.

EC

Elise Campagna

Board Member

Board member contributing to the organization's strategic direction and community engagement efforts.

TS

T.S. Strickland

Director of Strategy & Communications

Co-founder of Bluffline, Inc. Morning Edition host at WUWF. Award-winning journalist with a Gold Medal for Public Service from the Florida Society of News Editors.

Founders & Emeritus

We honor those whose vision and early leadership made Bluffline, Inc. possible.

JJ

Jarah Jacquay

President Emeritus & Co-founder

Led early advocacy and organizational development that established Bluffline, Inc. as a force for transformative infrastructure in the Pensacola region.

Documents & Transparency

Transparency is one of our core values. Here you'll find our public accountability documents and organizational filings.

Our Friends

Civic leaders, elected officials, and community partners who support the Bluffline vision.

This greenway will provide a safe, zero-emission route for residents to access crucial community assets, including Global Learning Academy, which serves as an essential educational hub within my district ... By transforming a blighted area into a community amenity, this initiative will not only create much-needed green space but also stimulate economic development, encourage active transportation, and improve access to parks.

DeLarian Wiggins

Council member, District 7, Pensacola City Council

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The Bluffline project is a cornerstone of the Warrington Community Redevelopment Area (CRA) plan, which focuses on revitalizing Jackson Lakes. This revitalization includes creating public green spaces and improving pedestrian infrastructure, which are essential for reducing neighborhood pollution and advancing climate resilience.

Michael S. Kohler

Commissioner, District 2, Escambia County Board of County Commissioners

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This project will serve as a critical public amenity for West Pensacola, addressing key issues related to public safety, urban blight and and educational access. These issues have been highlighted as significant barriers to the future operational viability of NAS Pensacola in recent studies.

Debi Graham

Former director, Northwest Florida Defense Coalition

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Explore the corridor

See the full route connecting NAS Pensacola to UWF—and the diverse cultural, historical, and natural resources along the way.