Press
Brand Kit
Logos, colors, type, icons, and photography, with the rules for using them.
The Bluffline visual identity, drawn from the live site: logos, colors, type, icons, and photography, with the rules for using them. Use it for anything that carries the Bluffline name. Logos and photos are free for editorial and partner use with attribution to Bluffline, Inc.
Anything that bends a rule here, or needs assets not shown, ask press@thebluffline.org before you publish.
About the Bluffline
Bluffline, Inc. is a 501(c)(3) nonprofit organization advancing a 20-mile multimodal corridor connecting the University of West Florida to Naval Air Station Pensacola. Through its Corridor Management Committee, the Bluffline stewards the Pensacola Scenic Bluffs Scenic Highway designation while building safe, connected infrastructure for walking, cycling, and water transit that will reconnect communities to Pensacola's waterfront.
Assets
Logos, colors, type, icons, and media for editorial, partner, and design use.
Using the logo
- Two arcs trace the bluffs above the bay, spring green rising into forest green, over a navy wordmark. It is the only Bluffline mark. Never redraw it or set the name in another typeface.
- Keep clear space on all four sides equal to the height of the wordmark.
- Minimum size: 120 px wide on screen, 1.5 in wide in print.
- Use the standard lockup on warm white, cream, mist, or a light photo scrim. Use the reverse lockup on navy, forest, or dark photography.
- Never stretch, rotate, recolor, or add shadows, outlines, or gradients to the mark.
Two open-licensed typefaces from Google Fonts. Fraunces carries every headline; Source Sans 3 carries everything else.
Every headline and every big number. Set light, set tight, and let it breathe. Sentence case always. Never used for body copy, captions, buttons, or UI labels.
- Reconnecting
- Reconnecting
- Reconnecting
- Reconnecting
Body copy, UI, and every label. Generous line-height, light to semibold, nothing heavier. Uppercase only for small eyebrow labels, letter-spaced 0.15em.
- Corridor
- Corridor
- Corridor
- Corridor
Type scale
- Hero headline
- 32–56 px · Fraunces 300 · line-height 1.2
- Section heading
- 28–40 px · Fraunces 300 · line-height 1.2
- Card heading
- 18 px · Fraunces 500 · line-height 1.35
- Lead paragraph
- 18.4 px · Source Sans 300 · line-height 1.7
- Body copy
- 16 px · Source Sans 400 · line-height 1.7
- Caption / metadata
- 14.4 px · Source Sans 400 · line-height 1.5
- Eyebrow label
- 13.6 px · Source Sans 600 · uppercase · +0.15em tracking
- Display stat
- 32 px · Fraunces 500 · line-height 1.0
Line-drawn, evenly weighted, quietly functional. Icons label things; they never decorate. The set is Lucide (ISC license): take new icons from there rather than drawing them.
Specification
- 24 × 24 viewBox, 2 px stroke, no fill, round caps and joins. Colored with
currentColorso they inherit the text around them. - Rendered at 12–24 px. Never scale an icon above 24 px; enlarge the container instead.
- Never fill an icon, mix filled and outlined glyphs, change the stroke weight, or use an icon as decoration where a label would do.
- No icon fonts, no filled glyphs, no emoji anywhere in the product.
No videos available
Videos will be available here when uploaded.
No audio files available
Audio files will be available here when uploaded.
Official Bluffline brand colors. Values are sourced directly from the site's design tokens.
Media Contact
For press inquiries, interviews, or additional information:
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